Paid Media Strategy That Converts

Freelancer-style support with agency-level strategy. I help businesses fix underperforming ads and build campaigns that convert.

Stop wasting ad spend and start generating real leads — with audits, setup, or full-service management.

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Why Work With Me?

With 10+ years of ad experience and certifications from Google and Meta, I specialize in building campaigns that convert. Whether you need a fresh start or just a second opinion, I’m here to make your ads work smarter.

  • 16+ years of agency experience

  • Google & Meta Ads Certified

  • Hands-on campaign management

  • Specialized in lead generation and conversion optimization

Campaign Strategy & Setup

Key Areas I Optimize for Performance

Current Ad Review & Fixes

Website Optimizations

Tracking & Analytics

Ad Account Audit

Paid Advertising Services

Get a deep-dive evaluation of your current Google Ads or Meta Ads setup to uncover hidden inefficiencies, tracking issues, and missed opportunities.

Includes:

  • Review of campaign structure, targeting, keywords/ad sets, and creative

  • Pixel and conversion tracking assessment (GA4, Meta Pixel, CAPI)

  • Actionable list of recommendations

  • PDF report + 30-minute video call walkthrough

Perfect for: businesses who want to validate performance or prep for improvements.

Campaign Set-Up

I’ll build your campaigns from the ground up — then hand them over to your internal team. This allows you to have a expert built campaign strategy and structure that is maintained internally.

Includes:

  • Campaign strategy and buildout for Google Ads and/or Meta Ads

  • Custom audience creation and keyword research

  • Ad copywriting and ad creative development

  • Pixel setup, GA4 event tracking

  • Handoff documentation and recorded training session

Perfect for: teams that want expert setup but prefer to manage ads themselves.

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Monthly Ad Management

My monthly ad management retainer handles every detail—from strategy to reporting—so you can focus on running your business.

Includes:

  • Custom campaign strategy & setup tailored to your goals.

  • Accurate tracking (Pixel, GA4, GTM) so every click and lead is measured.

  • Weekly optimization to improve performance and lower cost per lead over time.

  • Clear monthly reports with insights and next-step recommendations.

  • Priority support for new promotions, seasonal campaigns, or creative refreshes.

Perfect for: Businesses who want consistent ad results with zero day-to-day ad management.

From lowering cost per lead to driving high ROI and scaling conversions, here are a few examples of client success.

Proven Results Across Industries

Consistent Lead Flow at $48 CPL

A seasonal campaign generated 48 tracked leads at just $48 each, keeping the client’s pipeline full during peak season while staying within a modest daily budget.

High-ROI Lead Generation at $101 CPL

Google Ads campaigns delivered 16 high-quality leads at $101 each, generating $20,000 in closed business — a 6.7× ROI from just $3,000 invested.

Conversion Growth After Optimization

By restructuring campaigns with refined keywords and smarter budget allocation, conversions surged — producing hundreds of tracked actions from high-intent traffic.

FAQs

  • Google Ads (Search, Display) and Meta (Facebook & Instagram).

  • Most clients see early traction in the first few weeks, with stronger, more consistent results after 60–90 days as campaigns are tested and refined.

  • Both! I offer audits, campaign builds, and monthly retainers.

  • Most campaigns perform well with at least $500/month in ad spend, but I’ll help you decide what’s right.

Let’s Work Together