Digital Marketing Services
Whether you're looking to attract more local leads, improve your online visibility, or boost conversions, I offer tailored digital marketing solutions designed to meet your goals. From SEO and Google Ads to website strategy and analytics, I’ll help you build a strong online presence that drives results.
Website Optimization
Website optimization involves enhancing your site’s user experience, ensuring seamless navigation, proper Google Analytics tracking, and optimizing lead forms and calls to action for maximum effectiveness.
This service includes a website audit to evaluate your' websites content, Google Analytics tracking, reviews information architecture, call-to-action strategy, lead and contact forms, and analyzes overall design and user experience.
After the audit is complete a plan will be provided with key recommendations prioritizing the most impactful updates and a plan and timeline to make website updates.
Paid Search
Paid Search involves running ads on search networks like Google and Bing. Traditional search ads target a user's search query, appearing above organic results to capture high-intent traffic. In addition to search ads, campaigns can include display and video ads, which are served based on demographics, interests, and affinities—ideal for reaching a more passive audience.
This service begins with an audit of any existing or past paid search efforts. After the review, I’ll develop a tailored strategy that outlines the campaign structure, ad creative approach, and conversion tracking plan.
This is a monthly retainer service that includes:
Full campaign setup
Google Analytics and conversion event tracking implementation
Weekly budget pacing and ongoing optimizations
Monthly performance reporting with insights and recommendations
Paid Social
Paid Social involves running targeted ads on platforms like Facebook and Instagram. Paid Social reaches people based on their demographics, interests, and behaviors—whether or not they follow your business. It’s a powerful way to build brand awareness, drive engagement, and generate leads through visually engaging ad formats.
This service starts with an audit of any current or past Paid Social efforts. Based on that review, I’ll create a custom strategy that outlines your campaign structure, creative direction, and conversion tracking setup.
This monthly retainer service includes:
Full campaign setup
Meta Pixel and conversion tracking implementation
Weekly budget pacing and ongoing optimizations
Monthly performance reports with actionable insights and recommendations
SEO
SEO (Search Engine Optimization) is the practice of optimizing your website so it appears higher in search engine results—organically, without relying on paid ads. While paid search campaigns can place your business at the top of results temporarily, strong SEO ensures your website earns visibility over time through relevance and quality.
My SEO service begins with a comprehensive audit of your website's technical setup and content. From there, I’ll create a tailored plan to help your site rank higher for the keywords that matter most to your business.
This can be delivered as a one-time project to boost your site's visibility or as an ongoing monthly retainer for continued SEO support. The right approach depends on your broader marketing goals and how important sustained organic traffic is to your strategy.